Celio REDFLY launching with Enterprise Mobile partnership

Our most recent podcast should dispel any doubts regarding the target market for Celio's REDFLY mobile companion but if you still aren't convinced, today's press release should take care of that. Celio just announced a partnership with Enterprise Mobile to launch the REDFLY device. Enterprise Mobile will provide sales, marketing, deployment and customer support for enterprise customers using the REDFLY.

After using the unit for nearly two weeks, I can certainly see the benefits in an enterprise situation: low total-cost-of-ownership, flexibility to be used with multiple phone models and the safety of having zero data on the device itself. Does that mean it's not for consumers? I'd say it's definitely geared for business folks although it will likely have a limited consumer audience as well. If you're the type of person that enjoys the Windows Mobile experience and can be productive in that environment, you likely already have a high-powered WinMo unit and would benefit from the large VGA screen, simplicity and keyboard that the REDFLY brings. James and Matt are strongly considering the $499 purchase, but I'm going to pass. Not because the REDFLY is a bad device; on the contrary, I'm very satisfied with it for its intended use. However, as I've mentioned almost a year ago, my smartphone use has declined due to my UMPC usage, so the device has limited appeal for my work-style.